Comic Shop Spotlight: Emerald City Comics
Oct 26, 2017
Emerald City Comics located in Clearwater, Florida.
OWNER: Neil Johnson
MANAGERS: Neil Johnson and Chad Rivard
YEAR OPENED: 1989
NUMBER OF EMPLOYEES: 10
NUMBER OF LOCATIONS: 1
STORE SIZE (SQ. FT): 12,500
Favorite Recent Comic Book: Starlight and Moon Knight
Products Carried: New comics, back-issues, imported comics, magazines (domestic and imported), graphic novels, books (fiction), toys (new, vintage, and imported), DVDs, t-shirts, models and statues, trading cards (sports and non-sports-related), RPGs, CCGs, miniature games, prints, posters, comic supplies, and other hobby supplies.
Special Events: In-store creator signings and appearances, Tabletop Day, Free Comic Book Day, Halloween Comic Fest, Black Friday, and anniversary sale.
Community Involvement: We always say “Yes,” to any community giveaway, raffle, door prize, social event—perpetuates the hobby. We do any kind of local library “conventions”, and we are giving exhibits at two different museums this year.
How was your FCBD event? Monster day=monster sales. Well worth the investment for the sales generated.
What aspect of your store makes you the most proud? Expanded new comics wall.
What do you do that is innovative within your store? Everything.
What has been your best in-store promotion? Free Comic Book Day.
What has been your best out-of-store or cross-promotion? Movie theater comic giveaways.
What recent changes have you made in the store? A brand new building.
What are your plans for the near future? Spare no expense, the sky is the limit!
How did you choose your store name? “Make your wishes come true at the Emerald City” from The Wizard Of Oz.
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| This spacious shop is chock full of goods for every kind of comic fan—but there's still plenty of room for customers to easily (and comfortably) navigate the floor. | New comics are featured prominently on a wide wall so customers can see what's available with just a quick glance. |
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| The shop also boasts an extensive collection of back-issues. | A "Featured Great Reads" section helps point out critically-acclaimed and fan-favorite titles to customers. |
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| New graphic novels are showcased clearly and effectively. | A neatly-organized trade paperback selection with designated sections for specific artists and writers allows customers to find exactly what they're looking for. |
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| Customers can find hard-to-find or uncommon comic-related goods in the store. | Kids also get their own designated comics section—one which they can readily look through. |
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| New comic and pop culture-related toys get their own display as well. | |
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