Comic Shop Spotlight: Graham Crackers (St. Charles Location)
Oct 12, 2015
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Graham Crackers in St. Charles, IL.
OWNERS: Jamie Graham and John Robinson
MANAGER: Dan Weick
NUMBER OF EMPLOYEES: 2 (St. Charles Location)
YEAR OPENED: 1984
NUMBER OF LOCATIONS: 10
STORE SIZE (SQ. FT): 1,400
Favorite Recent Comic Book: Batgirl
How was your Halloween ComicFest event? Our customers really like being able to order the bundles of comics to give away at their own homes.
What has been your best promotion or event? It has to be Free Comic Book Day.
What recent changes have you made in the store? We moved late in 2014 and added new fixtures and went with an entirely new store layout.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We do quite a bit of outreach with the local schools and libraries. We also counsel the libraries on suggested titles and age-appropriateness when they are deciding what to bring in.
What are your plans for the near future? The construction in our shopping center will be finished soon, which will be a big help.
How did you choose your store name? It was a takeoff on Jamie’s last name.
What superpower would you most like to have? Flight.
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| The shop organizes the majority of its titles by publisher. Here's the DC Comic section... | ...And here's the Marvel section. |
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| Independent publishers also get their due along this section of the release wall. | Best-selling books are highlighted in this display. |
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| Back-issues get their own section in the middle of the sales floor. | There's also a nice selection of all-ages titles. |
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| The ever popular POP! Vinyl line features prominently in the shop's toy section. | Even more comics can be found arranged by the front counter. |
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