Comic Shop Spotlight: Graham Crackers - Madison, WI
Sep 05, 2016
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Graham Crackers in Madison, Wisconsin.
OWNER: Jamie Graham & John Robinson
MANAGER: Shawn Spurlock
NUMBER OF LOCATIONS: 10
NUMBER OF EMPLOYEES: 1
YEAR OPENED: 2015
STORE SIZE (square feet): 2,800
Favorite Recent Comic Book: Image Comics’ Paper Girls
What has been your best promotion or event? Our grand opening has been our best event so far, but certainly looking forward to the first free comic book day in this location.
What recent changes have you made in the store? New banners are a recent addition and there is now a greatly expanded toy section.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? Outreach to libraries has been helpful, but our weekly newsletter has been one of the best educational tools for us.
What are your plans for the near future? I will reconfigure on the fly to meet our new customer’s needs.
How did you choose your store name? It was a takeoff on Jamie’s last name.
What superpower would you most like to have? Powers like Kid Eternity has.
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DC Comics are featured |
Marvel Select action figures highlight the toy area |
The Joker and Harley Quinn overlook the back issues |
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Supplies are cleverly merchandised among other products |
Join the club! |
Counter display complete with a TV monitor keeping customers informed |
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The young readers have their own section |
Top 50 graphic novel display |
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