Comic Shop Spotlight: Dreamland Comics
Sep 12, 2016
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Dreamland Comics in Libertyville, Illinois.
OWNERS: Charlie Balicki
NUMBER OF LOCATIONS: 1
NUMBER OF EMPLOYEES: 2
YEAR OPENED: 1991
STORE SIZE (SQFT): 2,000
Favorite Recent Comic Book: All New All Different Avengers
How was your Halloween ComicFest event? It was pretty good. We do the best that we can with it, though the area has a lot of competition for Halloween events.
What has been your best promotion or event? Free Comic Book Day is always the best event of the year.
What recent changes have you made in the store? We have expanded our board game selection.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? Our biggest step to expand our customer base is to partner with libraries on Free Comic Book Day and throughout the year. We also are at local comic conventions including Lake County Con, which provides us a chance to reach potential new customers.
What are your plans for the near future? We will look to expand our product selection, first up will be looking into carrying Lego product.
How did you choose your store name? It was a name that sounded fun and the name also works to bring people back to their childhood.
What superpower would you most like to have? I’ll go with flight.
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| Apparel makes for a nice use of wall space | Plenty of room to find your favorite comic | Back issues and a toy mountain |
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| Board games are the latest product line addition | So many impulse ideas at the checkout counter | Featured merchandise upon entering Dreamland |
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| Key stories as well as all-ages titles | Trade paperbacks and the wall o supplies | Fixtures that allow for storage beneath |
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