Comic Shop Spotlight: Collectors Comics Inc

Jun 23, 2017

Click to see larger image.
Collectors Comics Inc in Port Saint Lucie, Florida.

OWNER: Keith Mallow

MANAGER: Joe Vandegrifft, II

NUMBER OF LOCATIONS: 1

NUMBER OF EMPLOYEES: 5

YEAR OPENED: 2005

STORE SIZE (square feet): 1,500

Favorite Recent Comic Book: Avengers .1 series

How was your Halloween ComicFest event? Great costume contest(s) (different age groups). Gave multiple prizes for each age group.

What has been your best promotion or event? Every Free Comic Book Day or Christmas Stocking raffle

What recent changes have you made in the store? Constantly changing displays, sales, responding to customer suggestions

What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general?

Programs/promotions

Heroes For Heroes
Collectors Comics Cares
Comics for “A”s
Todd Everhart’s Food For Friends
Prize Wheel
E-mail deals
Coupons + % off
Raffles/giveaways
Costumed performers (princesses to host story time events for kids, for example)
Signing events
Cross promos
Highlight local artists/authors

What are your plans for the near future? Raising $ and supplies for local teachers. Continuing ongoing programs.

How did you choose your store name? We like alliteration.

What superpower would you most like to have? Editor of Marvel Comics…


Another view of the exterior of the shop Click to see larger image.	A large selection of back issues and more Click to see larger image.	Shelf of housewares and toys Click to see larger image.

View of the interior of the shop Click to see larger image.	Monica and owner Keith Mallow posing with Captain America Click to see larger image.	A corner devoted to Star Wars merchandise Click to see larger image.

Shelves filled with a variety of toys and action figures Click to see larger image.	Shelves filled with trade paperbacks Click to see larger image.
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